Based on our analysis, Snapchat is the more privacy-respecting choice overall.
BACK →Overall
Meta
F · 22/100Snapchat
C+ · 63/100What they collect
Meta
Concern (12)
Snapchat
Mixed (55)
Who they share it with
Meta
Concern (18)
Snapchat
Mixed (52)
What you can do
Meta
Concern (30)
Snapchat
Positive (70)
What they promise
Meta
Mixed (38)
Snapchat
Mixed (62)
| Category | Meta | Snapchat |
|---|---|---|
| Overall | F · 22/100 | C+ · 63/100 |
| What they collect | Concern (12) | Mixed (55) |
| Who they share it with | Concern (18) | Mixed (52) |
| What you can do | Concern (30) | Positive (70) |
| What they promise | Mixed (38) | Mixed (62) |
Meta collects almost everything about you across Instagram, Facebook, WhatsApp, and Threads, shares it with advertisers, and keeps it indefinitely — including your AI chat conversations which now fuel ad targeting.
View full analysis →Snapchat deletes chats by default within 24 hours and explicitly won't use your private messages for ads — two genuine privacy commitments. But it still builds a detailed advertising profile from your content, device, and activity, enriches it with data from advertisers, and can collect precise location and contacts if you grant permission.
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