Based on our analysis, LinkedIn is the more privacy-respecting choice overall.
BACK →Overall
Meta
F · 22/100What they collect
Meta
Concern (12)
Concern (28)
Who they share it with
Meta
Concern (18)
Concern (30)
What you can do
Meta
Concern (30)
Concern (42)
What they promise
Meta
Mixed (38)
Concern (42)
| Category | Meta | |
|---|---|---|
| Overall | F · 22/100 | D · 38/100 |
| What they collect | Concern (12) | Concern (28) |
| Who they share it with | Concern (18) | Concern (30) |
| What you can do | Concern (30) | Concern (42) |
| What they promise | Mixed (38) | Concern (42) |
Meta collects almost everything about you across Instagram, Facebook, WhatsApp, and Threads, shares it with advertisers, and keeps it indefinitely — including your AI chat conversations which now fuel ad targeting.
View full analysis →LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.
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