Compare policies
Pick two companies to see their privacy grades and category breakdowns side by side, plus plain-English summaries.
Based on our analysis, Apple is the more privacy-respecting choice overall.
| Category | Apple | |
|---|---|---|
| Overall | B+ · 78/100 | D · 26/100 |
| What they collect | Mixed (72) | Concern (8) |
| Who they share it with | Positive (82) | Mixed (42) |
| What you can do | Positive (80) | Mixed (58) |
| What they promise | Positive (82) | Mixed (55) |
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
View full analysis →Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
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