Google LLC (Alphabet Inc.)
Analysed ·Policy updated ⚠ May be outdated
https://policies.google.com/privacy1 Concern3 Mixed0 Positive
D26 / 100
In Plain English
Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
Category Breakdown
Known data breaches
No known public data breaches
Google does not appear in the Have I Been Pwned database of publicly disclosed data breaches.
How Google could earn a higher grade
Recommended changes
- Apply consistent data retention limits across all Google products — many services still default to 'indefinite' unless users manually change settings.
- Make the 'My Ad Center' opt-out for personalised ads permanent and cross-device by default, rather than requiring per-device configuration.
- Stop using Search query data to build ad profiles — treat search intent as confidential and separate from the advertising profile.
- Provide clear, binding commitments on what data is and is not accessible to Google employees, with independent audit verification.
- Extend GDPR-equivalent data rights (deletion, portability, objection) to all users globally, not only those in regulated jurisdictions.
- Publish a machine-readable data map showing exactly which Google products share data with each other and under what conditions.
Frequently asked questions
Alternatives to Google
A
Kagi
88/100
Kagi is a paid search engine that treats your data as a liability rather than an asset — it doesn't track your searches,…
B+
DuckDuckGo
84/100
DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection i…