Google vs DuckDuckGo
Based on our analysis, DuckDuckGo is the more privacy-respecting choice overall.
BACK →| Category | DuckDuckGo | |
|---|---|---|
| Overall | D · 26/100 | B+ · 84/100 |
| What they collect | Concern (8) | Positive (91) |
| Who they share it with | Mixed (42) | Positive (80) |
| What you can do | Mixed (58) | Positive (85) |
| What they promise | Mixed (55) | Positive (78) |
Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
View full analysis →DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection is genuinely minimal — but it's a US company, ad clicks are routed through Microsoft's network, and optional features like Email Protection require you to hand over personal data under a separate policy.
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