Based on our analysis, DuckDuckGo is the more privacy-respecting choice overall.
BACK →Overall
DuckDuckGo
B+ · 84/100What they collect
Concern (8)
DuckDuckGo
Positive (91)
Who they share it with
Mixed (42)
DuckDuckGo
Positive (80)
What you can do
Mixed (58)
DuckDuckGo
Positive (85)
What they promise
Mixed (55)
DuckDuckGo
Positive (78)
| Category | DuckDuckGo | |
|---|---|---|
| Overall | D · 26/100 | B+ · 84/100 |
| What they collect | Concern (8) | Positive (91) |
| Who they share it with | Mixed (42) | Positive (80) |
| What you can do | Mixed (58) | Positive (85) |
| What they promise | Mixed (55) | Positive (78) |
Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
View full analysis →DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection is genuinely minimal — but it's a US company, ad clicks are routed through Microsoft's network, and optional features like Email Protection require you to hand over personal data under a separate policy.
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