Based on our analysis, Instagram is the more privacy-respecting choice overall.
BACK →Overall
Meta
F · 22/100What they collect
Meta
Concern (12)
Concern (22)
Who they share it with
Meta
Concern (18)
Concern (18)
What you can do
Meta
Concern (30)
Concern (38)
What they promise
Meta
Mixed (38)
Mixed (45)
| Category | Meta | |
|---|---|---|
| Overall | F · 22/100 | D · 32/100 |
| What they collect | Concern (12) | Concern (22) |
| Who they share it with | Concern (18) | Concern (18) |
| What you can do | Concern (30) | Concern (38) |
| What they promise | Mixed (38) | Mixed (45) |
Meta collects almost everything about you across Instagram, Facebook, WhatsApp, and Threads, shares it with advertisers, and keeps it indefinitely — including your AI chat conversations which now fuel ad targeting.
View full analysis →Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
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