Meta vs Instagram
Based on our analysis, Instagram is the more privacy-respecting choice overall.
BACK →| Category | Meta | |
|---|---|---|
| Overall | F · 22/100 | D · 32/100 |
| What they collect | Concern (12) | Concern (22) |
| Who they share it with | Concern (18) | Concern (18) |
| What you can do | Concern (30) | Concern (38) |
| What they promise | Mixed (38) | Mixed (45) |
In plain English — Meta
Meta collects almost everything about you across Instagram, Facebook, WhatsApp, and Threads, shares it with advertisers, and keeps it indefinitely — including your AI chat conversations which now fuel ad targeting.
View full analysis →In plain English — Instagram
Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
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