Based on our analysis, Meta is the more privacy-respecting choice overall.
BACK →Overall
Meta
F · 22/100TikTok
F · 18/100What they collect
Meta
Concern (12)
TikTok
Concern (8)
Who they share it with
Meta
Concern (18)
TikTok
Concern (15)
What you can do
Meta
Concern (30)
TikTok
Concern (32)
What they promise
Meta
Mixed (38)
TikTok
Concern (20)
| Category | Meta | TikTok |
|---|---|---|
| Overall | F · 22/100 | F · 18/100 |
| What they collect | Concern (12) | Concern (8) |
| Who they share it with | Concern (18) | Concern (15) |
| What you can do | Concern (30) | Concern (32) |
| What they promise | Mixed (38) | Concern (20) |
Meta collects almost everything about you across Instagram, Facebook, WhatsApp, and Threads, shares it with advertisers, and keeps it indefinitely — including your AI chat conversations which now fuel ad targeting.
View full analysis →TikTok collects your biometrics, keystroke patterns, and even content you record but never post — then shares data with ByteDance affiliates, advertisers, and researchers. You have limited control and no meaningful way to stop collection while using the app.
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