Meta vs TikTok
Based on our analysis, Meta is the more privacy-respecting choice overall.
BACK →| Category | Meta | TikTok |
|---|---|---|
| Overall | F · 22/100 | F · 18/100 |
| What they collect | Concern (12) | Concern (8) |
| Who they share it with | Concern (18) | Concern (15) |
| What you can do | Concern (30) | Concern (32) |
| What they promise | Mixed (38) | Concern (20) |
In plain English — Meta
Meta collects almost everything about you across Instagram, Facebook, WhatsApp, and Threads, shares it with advertisers, and keeps it indefinitely — including your AI chat conversations which now fuel ad targeting.
View full analysis →In plain English — TikTok
TikTok collects your biometrics, keystroke patterns, and even content you record but never post — then shares data with ByteDance affiliates, advertisers, and researchers. You have limited control and no meaningful way to stop collection while using the app.
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