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Snapchat
Snap Inc.
0 Concern3 Mixed1 Positive
C+63 / 100
In Plain English
Snapchat deletes chats by default within 24 hours and explicitly won't use your private messages for ads — two genuine privacy commitments. But it still builds a detailed advertising profile from your content, device, and activity, enriches it with data from advertisers, and can collect precise location and contacts if you grant permission.