Based on our analysis, Snapchat is the more privacy-respecting choice overall.
BACK →Overall
Snapchat
C+ · 63/100What they collect
Concern (28)
Snapchat
Mixed (55)
Who they share it with
Concern (30)
Snapchat
Mixed (52)
What you can do
Concern (42)
Snapchat
Positive (70)
What they promise
Concern (42)
Snapchat
Mixed (62)
| Category | Snapchat | |
|---|---|---|
| Overall | D · 38/100 | C+ · 63/100 |
| What they collect | Concern (28) | Mixed (55) |
| Who they share it with | Concern (30) | Mixed (52) |
| What you can do | Concern (42) | Positive (70) |
| What they promise | Concern (42) | Mixed (62) |
LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.
View full analysis →Snapchat deletes chats by default within 24 hours and explicitly won't use your private messages for ads — two genuine privacy commitments. But it still builds a detailed advertising profile from your content, device, and activity, enriches it with data from advertisers, and can collect precise location and contacts if you grant permission.
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