LinkedIn vs Snapchat
Based on our analysis, Snapchat is the more privacy-respecting choice overall.
BACK →| Category | Snapchat | |
|---|---|---|
| Overall | D · 38/100 | C+ · 63/100 |
| What they collect | Concern (28) | Mixed (55) |
| Who they share it with | Concern (30) | Mixed (52) |
| What you can do | Concern (42) | Positive (70) |
| What they promise | Concern (42) | Mixed (62) |
LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.
View full analysis →Snapchat deletes chats by default within 24 hours and explicitly won't use your private messages for ads — two genuine privacy commitments. But it still builds a detailed advertising profile from your content, device, and activity, enriches it with data from advertisers, and can collect precise location and contacts if you grant permission.
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