Based on our analysis, LinkedIn is the more privacy-respecting choice overall.
BACK →Overall
TikTok
F · 18/100What they collect
Concern (28)
TikTok
Concern (8)
Who they share it with
Concern (30)
TikTok
Concern (15)
What you can do
Concern (42)
TikTok
Concern (32)
What they promise
Concern (42)
TikTok
Concern (20)
| Category | TikTok | |
|---|---|---|
| Overall | D · 38/100 | F · 18/100 |
| What they collect | Concern (28) | Concern (8) |
| Who they share it with | Concern (30) | Concern (15) |
| What you can do | Concern (42) | Concern (32) |
| What they promise | Concern (42) | Concern (20) |
LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.
View full analysis →TikTok collects your biometrics, keystroke patterns, and even content you record but never post — then shares data with ByteDance affiliates, advertisers, and researchers. You have limited control and no meaningful way to stop collection while using the app.
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