Uber vs Norton

Uber tracks everywhere you go, records your calls, photographs your face, and buys demographic profiles from data brokers — then feeds all of it into a vast advertising machine that includes Meta and TikTok. You can limit some collection but you can't use the service without surrendering your location and trip history for up to seven years.

Norton (Gen Digital) collects some of the most sensitive personal data of any consumer service — Social Security numbers, bank account details, driver's licence numbers, and mother's maiden name for LifeLock identity monitoring — while simultaneously running a targeted advertising business that shares user, device, and website data with advertising partners; network traffic and screen activity are monitored for security purposes; and data flows broadly across Gen Digital's corporate group, distributors, resellers, marketing partners, and analytics providers, all retained for vaguely defined periods.