Uber vs Cloaked

Uber tracks everywhere you go, records your calls, photographs your face, and buys demographic profiles from data brokers — then feeds all of it into a vast advertising machine that includes Meta and TikTok. You can limit some collection but you can't use the service without surrendering your location and trip history for up to seven years.

Cloaked is a privacy-masking service with a strong mission, an 'encrypted even from us' architecture claim, and explicit commitments to never sell data, read emails, read texts, or listen to calls — but significant product complexity means multiple features are governed by third-party policies rather than Cloaked's own: the VPN is powered by PureVPN (and PureVPN's policy governs it), financial account connections use Plaid/Stripe/PayPal under their own policies, and the Inbox Cleaner requires Gmail access despite the high-profile 'never read your emails' pledge; additionally, it is a US company governed by Massachusetts law, no security certifications are named, data retention is vague, and it ignores Do Not Track signals.