Uber vs DeleteMe

Uber tracks everywhere you go, records your calls, photographs your face, and buys demographic profiles from data brokers — then feeds all of it into a vast advertising machine that includes Meta and TikTok. You can limit some collection but you can't use the service without surrendering your location and trip history for up to seven years.

DeleteMe must collect your full personal identity — name, address, date of birth, aliases, family members — to remove it from data brokers, and while it confirms it never sells that data, the primary policy is a deliberately informal TLDR that defers partner data sharing to a separate Cookie Policy, ignores Do Not Track signals, and includes a broad business transfer clause that could expose your data if the company is ever sold.