Uber
Uber Technologies, Inc.
Analysed ·Policy updated
https://www.uber.com/legal/en/document/?name=privacy-notice&country=united-states&lang=en2 Concern2 Mixed0 Positive
D36 / 100
In Plain English
Uber tracks everywhere you go, records your calls, photographs your face, and buys demographic profiles from data brokers — then feeds all of it into a vast advertising machine that includes Meta and TikTok. You can limit some collection but you can't use the service without surrendering your location and trip history for up to seven years.
Category Breakdown
Known data breaches
No known public data breaches
Uber does not appear in the Have I Been Pwned database of publicly disclosed data breaches.
How Uber could earn a higher grade
Recommended changes
- Provide a global opt-out from machine-learning training on trip, message, and profile data, or segregate training data for users who object.
- Shorten default seven-year retention where not strictly required by named law, and publish jurisdiction-specific retention tables.
- Disclose named AI vendors or subprocessors used in support review and the data each receives.
- Publish independent security attestations (SOC 2 / ISO) or penetration-test summaries for rider and driver identity data.
- Give users a single control to block onward sharing with non-essential ad intermediaries, with an accessible list of partners.
Frequently asked questions
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