Netflix vs Spotify
Based on our analysis, Netflix is the more privacy-respecting choice overall.
BACK →| Category | Netflix | Spotify |
|---|---|---|
| Overall | C+ · 58/100 | C · 52/100 |
| What they collect | Mixed (52) | Concern (38) |
| Who they share it with | Mixed (50) | Concern (40) |
| What you can do | Mixed (62) | Mixed (68) |
| What they promise | Mixed (60) | Mixed (57) |
Netflix collects detailed viewing behaviour, device fingerprints, and advertising data — including interests inferred by third-party ad companies from your activity across the internet — to serve behavioural ads on its ad-supported tier. Controls are reasonably accessible, but retention timelines are vague, Do Not Track is ignored, and the breadth of the ad-tech ecosystem is larger than you might expect from a subscription service.
View full analysis →Spotify tracks everything you listen to, infers your interests from your behaviour, and feeds that data into a broad advertising machine — including third-party ad partners who send them data about you too. Controls are better than most, but your listening history is kept for the life of your account with no way to stop it.
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