Based on our analysis, Instagram is the more privacy-respecting choice overall.
BACK →Overall
TikTok
F · 18/100What they collect
Concern (22)
TikTok
Concern (8)
Who they share it with
Concern (18)
TikTok
Concern (15)
What you can do
Concern (38)
TikTok
Concern (32)
What they promise
Mixed (45)
TikTok
Concern (20)
| Category | TikTok | |
|---|---|---|
| Overall | D · 32/100 | F · 18/100 |
| What they collect | Concern (22) | Concern (8) |
| Who they share it with | Concern (18) | Concern (15) |
| What you can do | Concern (38) | Concern (32) |
| What they promise | Mixed (45) | Concern (20) |
Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
View full analysis →TikTok collects your biometrics, keystroke patterns, and even content you record but never post — then shares data with ByteDance affiliates, advertisers, and researchers. You have limited control and no meaningful way to stop collection while using the app.
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