Instagram vs TikTok
Based on our analysis, Instagram is the more privacy-respecting choice overall.
BACK →| Category | TikTok | |
|---|---|---|
| Overall | D · 32/100 | F · 18/100 |
| What they collect | Concern (22) | Concern (8) |
| Who they share it with | Concern (18) | Concern (15) |
| What you can do | Concern (38) | Concern (32) |
| What they promise | Mixed (45) | Concern (20) |
In plain English — Instagram
Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
View full analysis →In plain English — TikTok
TikTok collects your biometrics, keystroke patterns, and even content you record but never post — then shares data with ByteDance affiliates, advertisers, and researchers. You have limited control and no meaningful way to stop collection while using the app.
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