Incogni vs Bitwarden

Incogni is a data broker removal service that must collect your most sensitive personal information — full name, date of birth, home address, phone numbers — to do its job, then stores that data with US cloud providers including Google BigQuery, retains customer support records for six years, and runs a marketing tracking stack via Tune Inc. and Mailchimp, which sits in real tension with its privacy-first brand.

Bitwarden is an open source password manager that encrypts your vault on-device so it cannot read your passwords — but it uses Google Analytics on both the website and service, is a US company subject to FTC jurisdiction and government requests, collects meaningful amounts of administrative data for marketing and product improvement, and uses legitimate interest as a legal basis for several secondary data uses.