DeleteMe vs Incogni

DeleteMe must collect your full personal identity — name, address, date of birth, aliases, family members — to remove it from data brokers, and while it confirms it never sells that data, the primary policy is a deliberately informal TLDR that defers partner data sharing to a separate Cookie Policy, ignores Do Not Track signals, and includes a broad business transfer clause that could expose your data if the company is ever sold.

Incogni is a data broker removal service that must collect your most sensitive personal information — full name, date of birth, home address, phone numbers — to do its job, then stores that data with US cloud providers including Google BigQuery, retains customer support records for six years, and runs a marketing tracking stack via Tune Inc. and Mailchimp, which sits in real tension with its privacy-first brand.