Cloaked vs Incogni

Cloaked is a privacy-masking service with a strong mission, an 'encrypted even from us' architecture claim, and explicit commitments to never sell data, read emails, read texts, or listen to calls — but significant product complexity means multiple features are governed by third-party policies rather than Cloaked's own: the VPN is powered by PureVPN (and PureVPN's policy governs it), financial account connections use Plaid/Stripe/PayPal under their own policies, and the Inbox Cleaner requires Gmail access despite the high-profile 'never read your emails' pledge; additionally, it is a US company governed by Massachusetts law, no security certifications are named, data retention is vague, and it ignores Do Not Track signals.

Incogni is a data broker removal service that must collect your most sensitive personal information — full name, date of birth, home address, phone numbers — to do its job, then stores that data with US cloud providers including Google BigQuery, retains customer support records for six years, and runs a marketing tracking stack via Tune Inc. and Mailchimp, which sits in real tension with its privacy-first brand.