Google vs Amazon
Based on our analysis, Amazon is the more privacy-respecting choice overall.
BACK →| Category | Amazon | |
|---|---|---|
| Overall | D · 26/100 | D · 40/100 |
| What they collect | Concern (8) | Concern (28) |
| Who they share it with | Mixed (42) | Mixed (48) |
| What you can do | Mixed (58) | Mixed (45) |
| What they promise | Mixed (55) | Mixed (52) |
In plain English — Google
Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
View full analysis →In plain English — Amazon
Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
View full analysis →