Based on our analysis, DuckDuckGo is the more privacy-respecting choice overall.
BACK →Overall
DuckDuckGo
B+ · 84/100OpenAI (ChatGPT)
D · 42/100What they collect
DuckDuckGo
Positive (91)
OpenAI (ChatGPT)
Concern (38)
Who they share it with
DuckDuckGo
Positive (80)
OpenAI (ChatGPT)
Mixed (48)
What you can do
DuckDuckGo
Positive (85)
OpenAI (ChatGPT)
Concern (42)
What they promise
DuckDuckGo
Positive (78)
OpenAI (ChatGPT)
Mixed (52)
| Category | DuckDuckGo | OpenAI (ChatGPT) |
|---|---|---|
| Overall | B+ · 84/100 | D · 42/100 |
| What they collect | Positive (91) | Concern (38) |
| Who they share it with | Positive (80) | Mixed (48) |
| What you can do | Positive (85) | Concern (42) |
| What they promise | Positive (78) | Mixed (52) |
DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection is genuinely minimal — but it's a US company, ad clicks are routed through Microsoft's network, and optional features like Email Protection require you to hand over personal data under a separate policy.
View full analysis →OpenAI collects account data, all prompts and responses, file uploads, voice inputs, and a separate Memory that persists even when you delete chats. Training on your conversations is on by default; you must opt out. A federal court order (May 2025) requires OpenAI to preserve and segregate ChatGPT conversation data — including deleted conversations. API and Enterprise: training is off; your data is never used for training. OpenAI states they don't sell personal data or use it for targeted advertising.
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