Based on our analysis, Amazon is the more privacy-respecting choice overall.
BACK →Overall
Amazon
D · 40/100What they collect
Amazon
Concern (28)
Concern (8)
Who they share it with
Amazon
Mixed (48)
Mixed (42)
What you can do
Amazon
Mixed (45)
Mixed (58)
What they promise
Amazon
Mixed (52)
Mixed (55)
| Category | Amazon | |
|---|---|---|
| Overall | D · 40/100 | D · 26/100 |
| What they collect | Concern (28) | Concern (8) |
| Who they share it with | Mixed (48) | Mixed (42) |
| What you can do | Mixed (45) | Mixed (58) |
| What they promise | Mixed (52) | Mixed (55) |
Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
View full analysis →Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
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