WhatsApp vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Apple | |
|---|---|---|
| Overall | D · 35/100 | B+ · 78/100 |
| What they collect | Concern (30) | Mixed (72) |
| Who they share it with | Concern (22) | Positive (82) |
| What you can do | Concern (38) | Positive (80) |
| What they promise | Mixed (42) | Positive (82) |
WhatsApp's end-to-end encryption genuinely protects your message content, but everything around it — who you talk to, when, how often, your contacts, your device — flows to Meta and is used to build ad profiles across Facebook and Instagram. You can't opt out of the Meta data sharing and still use the app.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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