Uber vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Uber | Apple |
|---|---|---|
| Overall | D · 36/100 | B+ · 78/100 |
| What they collect | Concern (22) | Mixed (72) |
| Who they share it with | Concern (30) | Positive (82) |
| What you can do | Mixed (48) | Positive (80) |
| What they promise | Mixed (45) | Positive (82) |
Uber tracks everywhere you go, records your calls, photographs your face, and buys demographic profiles from data brokers — then feeds all of it into a vast advertising machine that includes Meta and TikTok. You can limit some collection but you can't use the service without surrendering your location and trip history for up to seven years.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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