TikTok vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | TikTok | Apple |
|---|---|---|
| Overall | F · 18/100 | B+ · 78/100 |
| What they collect | Concern (8) | Mixed (72) |
| Who they share it with | Concern (15) | Positive (82) |
| What you can do | Concern (32) | Positive (80) |
| What they promise | Concern (20) | Positive (82) |
TikTok collects your biometrics, keystroke patterns, and even content you record but never post — then shares data with ByteDance affiliates, advertisers, and researchers. You have limited control and no meaningful way to stop collection while using the app.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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