Oura vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Oura | Apple |
|---|---|---|
| Overall | B · 73/100 | B+ · 78/100 |
| What they collect | Mixed (68) | Mixed (72) |
| Who they share it with | Positive (76) | Positive (82) |
| What you can do | Positive (79) | Positive (80) |
| What they promise | Mixed (62) | Positive (82) |
In plain English — Oura
Oura collects a lot of sensitive health data to run the service, but they don't sell it, give you real control over it, and are clearer than most about what they do with it.
View full analysis →In plain English — Apple
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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