Based on our analysis, Netflix is the more privacy-respecting choice overall.
BACK →Overall
Netflix
C+ · 58/100Amazon
D · 40/100What they collect
Netflix
Mixed (52)
Amazon
Concern (28)
Who they share it with
Netflix
Mixed (50)
Amazon
Mixed (48)
What you can do
Netflix
Mixed (62)
Amazon
Mixed (45)
What they promise
Netflix
Mixed (60)
Amazon
Mixed (52)
| Category | Netflix | Amazon |
|---|---|---|
| Overall | C+ · 58/100 | D · 40/100 |
| What they collect | Mixed (52) | Concern (28) |
| Who they share it with | Mixed (50) | Mixed (48) |
| What you can do | Mixed (62) | Mixed (45) |
| What they promise | Mixed (60) | Mixed (52) |
Netflix collects detailed viewing behaviour, device fingerprints, and advertising data — including interests inferred by third-party ad companies from your activity across the internet — to serve behavioural ads on its ad-supported tier. Controls are reasonably accessible, but retention timelines are vague, Do Not Track is ignored, and the breadth of the ad-tech ecosystem is larger than you might expect from a subscription service.
View full analysis →Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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