Google vs Netflix
Based on our analysis, Netflix is the more privacy-respecting choice overall.
BACK →| Category | Netflix | |
|---|---|---|
| Overall | D · 26/100 | C+ · 58/100 |
| What they collect | Concern (8) | Mixed (52) |
| Who they share it with | Mixed (42) | Mixed (50) |
| What you can do | Mixed (58) | Mixed (62) |
| What they promise | Mixed (55) | Mixed (60) |
Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
View full analysis →Netflix collects detailed viewing behaviour, device fingerprints, and advertising data — including interests inferred by third-party ad companies from your activity across the internet — to serve behavioural ads on its ad-supported tier. Controls are reasonably accessible, but retention timelines are vague, Do Not Track is ignored, and the breadth of the ad-tech ecosystem is larger than you might expect from a subscription service.
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