Google vs LinkedIn
Based on our analysis, LinkedIn is the more privacy-respecting choice overall.
BACK →| Category | ||
|---|---|---|
| Overall | D · 26/100 | D · 38/100 |
| What they collect | Concern (8) | Concern (28) |
| Who they share it with | Mixed (42) | Concern (30) |
| What you can do | Mixed (58) | Concern (42) |
| What they promise | Mixed (55) | Concern (42) |
Google tracks almost everything you do online — every search, email, location, video, and website visit — across all their products and millions of third-party sites, then uses it to sell ads. They do give you unusually good tools to review and delete your data, but the defaults collect everything.
View full analysis →LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.
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