Fairphone vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Fairphone | Apple |
|---|---|---|
| Overall | B- · 68/100 | B+ · 78/100 |
| What they collect | Mixed (65) | Mixed (72) |
| Who they share it with | Mixed (72) | Positive (82) |
| What you can do | Mixed (63) | Positive (80) |
| What they promise | Mixed (68) | Positive (82) |
Fairphone doesn't sell your data and has a genuinely ethical mission, but it runs retargeting ads, sends your full IP address to Bloomreach for segmentation, keeps contract data for a minimum of seven years, defaults to anonymisation rather than deletion when you ask for your data to be removed, and forum posts older than 60 days can never be fully deleted.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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