Fairphone vs Amazon
Based on our analysis, Fairphone is the more privacy-respecting choice overall.
BACK →| Category | Fairphone | Amazon |
|---|---|---|
| Overall | B- · 68/100 | D · 40/100 |
| What they collect | Mixed (65) | Concern (28) |
| Who they share it with | Mixed (72) | Mixed (48) |
| What you can do | Mixed (63) | Mixed (45) |
| What they promise | Mixed (68) | Mixed (52) |
Fairphone doesn't sell your data and has a genuinely ethical mission, but it runs retargeting ads, sends your full IP address to Bloomreach for segmentation, keeps contract data for a minimum of seven years, defaults to anonymisation rather than deletion when you ask for your data to be removed, and forum posts older than 60 days can never be fully deleted.
View full analysis →Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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