Apple vs Zoom
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Apple | Zoom |
|---|---|---|
| Overall | B+ · 78/100 | C+ · 62/100 |
| What they collect | Mixed (72) | Mixed (58) |
| Who they share it with | Positive (82) | Mixed (52) |
| What you can do | Positive (80) | Mixed (60) |
| What they promise | Positive (82) | Mixed (65) |
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
View full analysis →Zoom explicitly won't use your meeting, chat, or video content to train AI models — a meaningful commitment for a communications platform. But your employer or meeting host can access everything you say, record, and type, and Zoom shares data with advertising and analytics partners. The privacy story is split: strong on AI and content use, weaker on employer surveillance and ad-tech.
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