Apple vs 1Password
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Apple | 1Password |
|---|---|---|
| Overall | B+ · 78/100 | B · 74/100 |
| What they collect | Mixed (72) | Mixed (78) |
| Who they share it with | Positive (82) | Mixed (65) |
| What you can do | Positive (80) | Mixed (73) |
| What they promise | Positive (82) | Mixed (76) |
Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
View full analysis →1Password can never read your saved passwords — they're end-to-end encrypted and even 1Password holds no keys — but outside the vault, the company collects substantial usage and diagnostic data, shares information with advertising partners in ways that may legally count as a data sale, and applies vague retention language to everything that isn't your vault content.
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