AdGuard vs Cloaked

AdGuard filters ads and trackers locally on your device so it never sees your browsing history, stores only an email address and password hash for account creation, keeps all personal data in its own data center in Frankfurt, names only payment processors as third-party recipients, and commits to emailing users before material policy changes — the main caveats are Cyprus jurisdiction, vague data retention periods, and a main policy that defers heavily to separate per-product privacy notices for the specifics of each platform.

Cloaked is a privacy-masking service with a strong mission, an 'encrypted even from us' architecture claim, and explicit commitments to never sell data, read emails, read texts, or listen to calls — but significant product complexity means multiple features are governed by third-party policies rather than Cloaked's own: the VPN is powered by PureVPN (and PureVPN's policy governs it), financial account connections use Plaid/Stripe/PayPal under their own policies, and the Inbox Cleaner requires Gmail access despite the high-profile 'never read your emails' pledge; additionally, it is a US company governed by Massachusetts law, no security certifications are named, data retention is vague, and it ignores Do Not Track signals.