X vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | X | Apple |
|---|---|---|
| Overall | F · 24/100 | B+ · 78/100 |
| What they collect | Concern (20) | Mixed (72) |
| Who they share it with | Concern (18) | Positive (82) |
| What you can do | Concern (35) | Positive (80) |
| What they promise | Concern (38) | Positive (82) |
X collects everything you do on and off the platform, infers your identity even when you're signed out, and explicitly allows third-party 'collaborators' to use your data to train their own AI models. There is no meaningful way to stop the core collection, your public posts are available via API for mass scraping, and security is disclosed only in the vaguest terms.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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