Vercel Inc. vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Vercel Inc. | Apple |
|---|---|---|
| Overall | B · 72/100 | B+ · 78/100 |
| What they collect | Mixed (65) | Mixed (72) |
| Who they share it with | Mixed (68) | Positive (82) |
| What you can do | Positive (78) | Positive (80) |
| What they promise | Positive (76) | Positive (82) |
Vercel collects your account data, professional info, and — critically for developers — your source code and deployment content to run the platform. They don't run an ad business and explicitly prohibit staff from viewing your code except to fix support issues. The main caveats are AI product data collection, third-party marketing partners, and a California-specific admission that they may 'share' data for cross-contextual advertising for their own marketing.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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