Based on our analysis, Standard Notes is the more privacy-respecting choice overall.
BACK →Overall
Standard Notes
A · 87/100Incogni
C+ · 62/100What they collect
Standard Notes
Positive (90)
Incogni
Mixed (60)
Who they share it with
Standard Notes
Positive (84)
Incogni
Mixed (58)
What you can do
Standard Notes
Mixed (72)
Incogni
Mixed (65)
What they promise
Standard Notes
Positive (82)
Incogni
Mixed (63)
| Category | Standard Notes | Incogni |
|---|---|---|
| Overall | A · 87/100 | C+ · 62/100 |
| What they collect | Positive (90) | Mixed (60) |
| Who they share it with | Positive (84) | Mixed (58) |
| What you can do | Mixed (72) | Mixed (65) |
| What they promise | Positive (82) | Mixed (63) |
Standard Notes is an end-to-end encrypted note-taking app that genuinely cannot read your notes; analytics are self-hosted via Plausible with no IP retention, apps collect zero usage data or location, and the subprocessor list is short and transparent — the main weaknesses are US jurisdiction and AWS hosting, the absence of published security audit reports, a thin policy that lacks GDPR rights language, and email marketing enabled by default.
View full analysis →Incogni is a data broker removal service that must collect your most sensitive personal information — full name, date of birth, home address, phone numbers — to do its job, then stores that data with US cloud providers including Google BigQuery, retains customer support records for six years, and runs a marketing tracking stack via Tune Inc. and Mailchimp, which sits in real tension with its privacy-first brand.
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