Based on our analysis, NordVPN is the more privacy-respecting choice overall.
BACK →Overall
NordVPN
C+ · 62/100PureVPN
C+ · 60/100What they collect
NordVPN
Mixed (65)
PureVPN
Mixed (62)
Who they share it with
NordVPN
Mixed (58)
PureVPN
Mixed (57)
What you can do
NordVPN
Mixed (68)
PureVPN
Mixed (58)
What they promise
NordVPN
Mixed (60)
PureVPN
Mixed (61)
| Category | NordVPN | PureVPN |
|---|---|---|
| Overall | C+ · 62/100 | C+ · 60/100 |
| What they collect | Mixed (65) | Mixed (62) |
| Who they share it with | Mixed (58) | Mixed (57) |
| What you can do | Mixed (68) | Mixed (58) |
| What they promise | Mixed (60) | Mixed (61) |
NordVPN genuinely doesn't log your VPN activity — that part of the privacy pitch holds up — but outside the tunnel it runs a large advertising and analytics infrastructure full of US-based trackers, shares data within a broad corporate group, markets to you for a year after you cancel, and retains billing records for a decade.
View full analysis →PureVPN has a credible BVI-jurisdiction no-logs policy for VPN traffic, but Facebook Pixel is explicitly listed as an in-app analytics tool (not just a website cookie), the optional Dark Web Monitoring feature hands your Social Security number, passport number, and credit card to a third-party breach firm called SpyCloud, data retention is vaguely described as lasting 'until you remain a subscriber', and a roster of marketing platforms including UseInsider, MixPanel, and Facebook Pixel all receive data about how you use the app.
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