Meta vs Amazon
Based on our analysis, Amazon is the more privacy-respecting choice overall.
BACK →| Category | Meta | Amazon |
|---|---|---|
| Overall | F · 22/100 | D · 40/100 |
| What they collect | Concern (12) | Concern (28) |
| Who they share it with | Concern (18) | Mixed (48) |
| What you can do | Concern (30) | Mixed (45) |
| What they promise | Mixed (38) | Mixed (52) |
In plain English — Meta
Meta collects almost everything about you across Instagram, Facebook, WhatsApp, and Threads, shares it with advertisers, and keeps it indefinitely — including your AI chat conversations which now fuel ad targeting.
View full analysis →In plain English — Amazon
Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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