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LinkedIn vs Netflix

Based on our analysis, Netflix is the more privacy-respecting choice overall.

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CategoryLinkedInNetflix
OverallD · 38/100C+ · 58/100
What they collectConcern (28)Mixed (52)
Who they share it withConcern (30)Mixed (50)
What you can doConcern (42)Mixed (62)
What they promiseConcern (42)Mixed (60)
In plain English — LinkedIn

LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.

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In plain English — Netflix

Netflix collects detailed viewing behaviour, device fingerprints, and advertising data — including interests inferred by third-party ad companies from your activity across the internet — to serve behavioural ads on its ad-supported tier. Controls are reasonably accessible, but retention timelines are vague, Do Not Track is ignored, and the breadth of the ad-tech ecosystem is larger than you might expect from a subscription service.

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