LinkedIn vs Amazon
Based on our analysis, Amazon is the more privacy-respecting choice overall.
BACK →| Category | Amazon | |
|---|---|---|
| Overall | D · 38/100 | D · 40/100 |
| What they collect | Concern (28) | Concern (28) |
| Who they share it with | Concern (30) | Mixed (48) |
| What you can do | Concern (42) | Mixed (45) |
| What they promise | Concern (42) | Mixed (52) |
LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.
View full analysis →Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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