Kagi vs Apple
Based on our analysis, Kagi is the more privacy-respecting choice overall.
BACK →| Category | Kagi | Apple |
|---|---|---|
| Overall | A · 88/100 | B+ · 78/100 |
| What they collect | Positive (91) | Mixed (72) |
| Who they share it with | Positive (85) | Positive (82) |
| What you can do | Positive (86) | Positive (80) |
| What they promise | Positive (88) | Positive (82) |
Kagi is a paid search engine that treats your data as a liability rather than an asset — it doesn't track your searches, offers cryptocurrency and Tor payment options for near-total anonymity, and publishes a warrant canary; the main caveats are US jurisdiction, third-party content providers loaded on demand, and 'whenever possible' hedging on its AI providers.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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