Kagi vs Amazon
Based on our analysis, Kagi is the more privacy-respecting choice overall.
BACK →| Category | Kagi | Amazon |
|---|---|---|
| Overall | A · 88/100 | D · 40/100 |
| What they collect | Positive (91) | Concern (28) |
| Who they share it with | Positive (85) | Mixed (48) |
| What you can do | Positive (86) | Mixed (45) |
| What they promise | Positive (88) | Mixed (52) |
Kagi is a paid search engine that treats your data as a liability rather than an asset — it doesn't track your searches, offers cryptocurrency and Tor payment options for near-total anonymity, and publishes a warrant canary; the main caveats are US jurisdiction, third-party content providers loaded on demand, and 'whenever possible' hedging on its AI providers.
View full analysis →Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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