Instagram vs WhatsApp
Based on our analysis, WhatsApp is the more privacy-respecting choice overall.
BACK →| Category | ||
|---|---|---|
| Overall | D · 32/100 | D · 35/100 |
| What they collect | Concern (22) | Concern (30) |
| Who they share it with | Concern (18) | Concern (22) |
| What you can do | Concern (38) | Concern (38) |
| What they promise | Mixed (45) | Mixed (42) |
Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
View full analysis →WhatsApp's end-to-end encryption genuinely protects your message content, but everything around it — who you talk to, when, how often, your contacts, your device — flows to Meta and is used to build ad profiles across Facebook and Instagram. You can't opt out of the Meta data sharing and still use the app.
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