Instagram vs Apple
Based on our analysis, Apple is the more privacy-respecting choice overall.
BACK →| Category | Apple | |
|---|---|---|
| Overall | D · 32/100 | B+ · 78/100 |
| What they collect | Concern (22) | Mixed (72) |
| Who they share it with | Concern (18) | Positive (82) |
| What you can do | Concern (38) | Positive (80) |
| What they promise | Mixed (45) | Positive (82) |
Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
View full analysis →Apple collects significantly less data than other big tech companies and explicitly commits — using both Nevada and California legal definitions — to never selling or sharing your data for advertising. Their own ad platform doesn't use data brokers or cross-app tracking. Private personal data isn't used to train Apple's AI models. The main caveats are health, fitness, and financial data collection, government ID in some cases, and personalised ads that exist but are easy to turn off.
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