Instagram vs Amazon
Based on our analysis, Amazon is the more privacy-respecting choice overall.
BACK →| Category | Amazon | |
|---|---|---|
| Overall | D · 32/100 | D · 40/100 |
| What they collect | Concern (22) | Concern (28) |
| Who they share it with | Concern (18) | Mixed (48) |
| What you can do | Concern (38) | Mixed (45) |
| What they promise | Mixed (45) | Mixed (52) |
Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
View full analysis →Amazon builds a detailed picture of everything you buy, watch, say to Alexa, and do in their physical stores — then uses it to sell you ads. They don't sell your data to others and have real security certifications, but the sheer breadth of collection across shopping, voice, surveillance cameras, and credit history is hard to escape if you use their services.
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