Based on our analysis, ExpressVPN is the more privacy-respecting choice overall.
BACK →Overall
ExpressVPN
B- · 70/100PureVPN
C+ · 60/100What they collect
ExpressVPN
Mixed (72)
PureVPN
Mixed (62)
Who they share it with
ExpressVPN
Mixed (65)
PureVPN
Mixed (57)
What you can do
ExpressVPN
Mixed (68)
PureVPN
Mixed (58)
What they promise
ExpressVPN
Mixed (73)
PureVPN
Mixed (61)
| Category | ExpressVPN | PureVPN |
|---|---|---|
| Overall | B- · 70/100 | C+ · 60/100 |
| What they collect | Mixed (72) | Mixed (62) |
| Who they share it with | Mixed (65) | Mixed (57) |
| What you can do | Mixed (68) | Mixed (58) |
| What they promise | Mixed (73) | Mixed (61) |
ExpressVPN's no-logs commitment for VPN traffic is genuine and KPMG-audited, anonymous payment is available, and its BVI jurisdiction keeps legal requests demanding, but the service is ultimately owned by Kape Technologies PLC (a UK company with a controversial history) — and while the policy explicitly firewalls your data from Kape, an aggressive marketing cookie stack including Facebook Pixel, DoubleClick Ad, and Microsoft Advertising runs on the website, essential cookies including Google Analytics cannot be disabled, and transactional data is retained for ten years.
View full analysis →PureVPN has a credible BVI-jurisdiction no-logs policy for VPN traffic, but Facebook Pixel is explicitly listed as an in-app analytics tool (not just a website cookie), the optional Dark Web Monitoring feature hands your Social Security number, passport number, and credit card to a third-party breach firm called SpyCloud, data retention is vaguely described as lasting 'until you remain a subscriber', and a roster of marketing platforms including UseInsider, MixPanel, and Facebook Pixel all receive data about how you use the app.
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