DuckDuckGo vs Netflix
Based on our analysis, DuckDuckGo is the more privacy-respecting choice overall.
BACK →| Category | DuckDuckGo | Netflix |
|---|---|---|
| Overall | B+ · 84/100 | C+ · 58/100 |
| What they collect | Positive (91) | Mixed (52) |
| Who they share it with | Positive (80) | Mixed (50) |
| What you can do | Positive (85) | Mixed (62) |
| What they promise | Positive (78) | Mixed (60) |
DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection is genuinely minimal — but it's a US company, ad clicks are routed through Microsoft's network, and optional features like Email Protection require you to hand over personal data under a separate policy.
View full analysis →Netflix collects detailed viewing behaviour, device fingerprints, and advertising data — including interests inferred by third-party ad companies from your activity across the internet — to serve behavioural ads on its ad-supported tier. Controls are reasonably accessible, but retention timelines are vague, Do Not Track is ignored, and the breadth of the ad-tech ecosystem is larger than you might expect from a subscription service.
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