DuckDuckGo vs LinkedIn
Based on our analysis, DuckDuckGo is the more privacy-respecting choice overall.
BACK →| Category | DuckDuckGo | |
|---|---|---|
| Overall | B+ · 84/100 | D · 38/100 |
| What they collect | Positive (91) | Concern (28) |
| Who they share it with | Positive (80) | Concern (30) |
| What you can do | Positive (85) | Concern (42) |
| What they promise | Positive (78) | Concern (42) |
DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection is genuinely minimal — but it's a US company, ad clicks are routed through Microsoft's network, and optional features like Email Protection require you to hand over personal data under a separate policy.
View full analysis →LinkedIn builds a remarkably detailed professional and personal profile from everything you do on and off the platform — including inferred age, gender, salary, and seniority — then shares it with Microsoft, advertisers, and third-party partners. Your data persists even after account closure, your public activity is fed into Microsoft's broader ad ecosystem, and there is no way to opt out of non-personalised ads.
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