DuckDuckGo vs Instagram
Based on our analysis, DuckDuckGo is the more privacy-respecting choice overall.
BACK →| Category | DuckDuckGo | |
|---|---|---|
| Overall | B+ · 84/100 | D · 32/100 |
| What they collect | Positive (91) | Concern (22) |
| Who they share it with | Positive (80) | Concern (18) |
| What you can do | Positive (85) | Concern (38) |
| What they promise | Positive (78) | Mixed (45) |
DuckDuckGo genuinely doesn't build a profile of your searches or browsing — the policy is short because the collection is genuinely minimal — but it's a US company, ad clicks are routed through Microsoft's network, and optional features like Email Protection require you to hand over personal data under a separate policy.
View full analysis →Meta collects almost everything: what you post, what you look at and for how long, device and location data, and data from other people and advertisers. They infer sensitive traits and use Meta AI conversations for ad targeting. Data is shared across all Meta products and with advertisers. You can adjust ad preferences and download your data, but you can't stop collection itself.
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